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Beverages
Soft drinks represent 8 to 12% of a supermarket's revenue. The market is worth several billion euros in France alone. The Coca-Cola, Fanta and Sprite family covers a dominant share of the carbonated soft drinks shelf in European retail outlets, with a weekly rotation that makes it one of the most demanding categories in terms of supply reliability.
33 cl and 25 cl cans: the leading format, ordered in pallets of 24 or 48 units, ideal for on-the-go consumption and vending machines. 1.5 L PET bottles: the retail benchmark for family purchases. 50 cl and 2 L bottles: assortment complements. Martigane offers flexible packaging from the half-pallet to the full truckload, with the option of mixed pallets combining multiple references.
Combine the 33 cl can format (high rotation) with the 1.5 L PET (family purchase) to maximise shelf coverage and limit stockouts during summer consumption peaks.
The INCO regulation (EU 1169/2011) requires labels in the national language for ingredients, nutritional values, allergens and best-before dates. The sugar beverage tax impacts the cost price — Martigane integrates it transparently into its price lists so you can calculate your margins clearly.
All our products are delivered with complete documentation: certificates of origin, technical data sheets, batch numbers and minimum durability guaranteed at 60% residual shelf life.
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Get in touch ← Back to BeveragesInstitut Martigane is the professional resource centre of Martigane SAS, a B2B food distribution specialist based in Lille. Our guides are intended for wholesalers, purchasing groups and retail buyers in France, Belgium and the United Kingdom.
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