International dry grocery is a segment in strong structural growth in European supermarket aisles. Driven by the diversification of eating habits and the spectacular rise of K-Food, this category offers higher margins than classic dry grocery.
Thai rice: the premium dry grocery in Europe
Thailand is one of the world's leading rice exporters. In Europe, Hom Mali jasmine rice has established itself as the premium reference of dry grocery: long grain, natural jasmine aroma, slightly sticky texture after cooking. Martigane imports Thai jasmine rice from ISO 22000 and HACCP certified suppliers, with controlled fragrant grain content and mastered humidity. Available formats: 1kg, 2kg, 5kg bag, 10kg sack.
Cooking oils: managing the post-2022 era
The sunflower oil shortage of 2022, following the conflict in Ukraine, has lastingly modified procurement strategies. Martigane offers sunflower oils (origins Ukraine, Argentina, Hungary depending on availability), rapeseed (rich in omega-3, highly demanded in the UK) and olive. Each batch is accompanied by a quality analysis sheet specifying acidity level (below 0.2% for superior oils), peroxide index and humidity.
K-Food Korean noodles: the trend that's settling in
The K-Food phenomenon is no longer an emerging trend: it's a fundamental movement reshaping world grocery aisles. After being viralised on TikTok via Samyang's fire noodle challenge, Korean instant noodles are establishing themselves in mainstream supermarket shelves. The three brands to reference as a priority: Samyang Foods (Buldak range), Nongshim (Shin Ramyun, Korean number 1 in volume) and Ottogi (accessible positioning).
INCO compliance for Asian products
INCO regulation requires labelling to be entirely in the national language for the French market. A product imported with only Korean labelling cannot legally be placed on the market. Martigane guarantees labelling compliance across its entire Asian product range, with over-labelling or repackaging according to references. No bad surprises during a food safety inspection.
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