The beverage aisle represents on average 8 to 12% of revenue of a French supermarket. It is one of the highest-rotation categories in large-scale distribution.
The Coca-Cola range: an essential of the retail aisle
The Coca-Cola family alone covers more than 25 references marketed in Europe: Coca-Cola Classic, Coca-Cola Zero Sugar, Coca-Cola Light, Fanta Orange, Fanta Lemon, Sprite Original, Sprite Zero, plus seasonal limited editions. Martigane distributes these references in formats suited to professional distribution: 33 cl cans (pallets of 24 or 48), 50 cl, 1.5 L and 2 L PET bottles, for orders starting from the half-pallet.
Red Bull and energy drinks: a fast-growing segment
The energy drinks market in Europe is progressing at a sustained pace, driven by 18-35 year olds, sport and gaming uses. Red Bull maintains a dominant 35% market share in France. Key formats to reference: 25 cl slim can (entry-level, high rotation), 47.3 cl can (premium retail and HoReCa), and Red Bull Editions (watermelon, tropical, blueberry, peach-nectarine).
Sugar beverage tax and INCO compliance
In France, beverages with added sugars are subject to the sugar beverage tax, updated annually in the finance law. This tax directly impacts the cost price. Martigane systematically specifies the tax status of each reference in its price lists. Beverage distribution in France also involves compliance with INCO regulation (EU 1169/2011): French labelling, nutritional values, allergens, best-before date.
Documentation and traceability — the Martigane guarantee
Each Martigane delivery is accompanied by complete traceability documentation: certificate of origin, batch numbers, guaranteed best-before date, technical data sheet. In case of food safety inspection or quality audit by a purchasing group, you have all necessary documents immediately at hand.
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