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Beverages
The energy drinks segment is one of the most dynamic in the beverage aisle in Europe. Red Bull maintains a dominant market share estimated at 35% in France. Sugar Free and Zero variants are experiencing accelerated growth, driven by consumer sensitivity to nutritional intake.
Sugar-free variants are now essential alongside the classic version in any well-built retail energy drink assortment.
25 cl slim can: entry-level format, ideal for vending machines and impulse consumption. 47.3 cl can: XXL format, strong demand in convenience retail and HoReCa. Red Bull Editions (watermelon, tropical, blueberry, peach-nectarine): highly sought after in retail, generate additional traffic thanks to their innovation positioning.
Red Bull Classic is subject to the sugar beverage tax in France. These nuances directly impact your margin calculations. It is essential to verify with your supplier whether the tax is included in the price or invoiced separately.
Our B2B prices systematically specify the sugar beverage tax status of each reference, so you can calculate your margins with complete clarity.
Institut Martigane is the professional resource centre of Martigane SAS, a B2B food distribution specialist based in Lille. Our guides are intended for wholesalers, purchasing groups and retail buyers in France, Belgium and the United Kingdom.
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