Red Bull
Red Bull Purple Edition Açaï 25cl: the premium Edition with exotic berry
AçaïPermanent Edition25cl
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The açaï berry (Euterpe oleracea), native to the Brazilian Amazon, conquered European consumers from 2010 with its reputation as an antioxidant-rich fruit. The word "açaï" on packaging is an immediate positive signal for wellness-conscious consumers — even in a sugared energy drink.
The Purple Edition offers a mixed berry taste — blueberry, blackcurrant, with a characteristic slightly earthy açaï note. Less sweet in perception than the Red Edition, it attracts consumers who prefer red fruit flavours. Very popular with women aged 20-35.
Purple Açaï is part of Red Bull's permanent Editions. This means: continuous stock at Martigane, no launch order pressure, long guaranteed best-before dates.
Available in France, Belgium and the UK. Quote within 24h.
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