Red Bull
Red Bull Red Edition (Watermelon): 3 formats, a permanent bestseller
Watermelon25cl · 35.5cl · 47.3clBar format available
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Unlike seasonal Editions that appear and disappear, the Red Bull Red Edition watermelon is a permanent Edition. Available year-round at Martigane, with natural demand peaks from May to August.
The Red Edition offers a fresh, sweet watermelon taste with the Red Bull energy base well present. The profile is less tart than the Original — making it an ideal entry point into the Red Bull range for consumers who find Original too intense.
In bars and restaurants, the 35.5cl Red Edition is particularly relevant for energy-based cocktails (Vodka-Red Bull, etc.). The larger format allows serving the cocktail in a tall glass with ice without needing two cans. Unit margin 25 to 40% higher than the 25cl for similar use.
Available in France, Belgium and the UK. Quote within 24h.
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