Red Bull
Red Bull Pink Edition Sugar Free: wild berry, zero sugar, maximum margin
Wild berrySugar FreeCBS exempt
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While some Red Bull Editions seduce through originality, the Pink Edition with wild berry bet on familiarity. Raspberries, wild strawberries, blueberries — this flavour profile is immediately pleasant and unsurprising for the widest audience. It is the Edition that generates the least purchase resistance from consumers new to Editions.
The Pink Edition is Sugar Free: zero grams of sugars, full CBS tax exemption. On your Martigane invoice, you will see the advantage directly in terms of pre-tax purchase price. At an equivalent or slightly higher selling price than Original, the gross margin on this reference is mechanically superior.
The vivid pink can of the Pink Edition has strong visual impact, particularly attracting female consumers. Red Bull market research shows that coloured Editions attract more women than Original, broadening the brand's consumer base.
Available in France, Belgium and the UK. Quote within 24h.
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