Red Bull
Red Bull Lilac Spring Edition 25cl: pink grapefruit & blossom for spring
Spring Edition 2025Pink grapefruitFloral notes
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Red Bull has offered seasonal Editions for several years (Summer Edition in summer, Winter Edition in winter). 2025 marks the arrival of a Spring Edition — a world first for the brand. This launch fits into a strategy of animating sales throughout the year, targeting the spring seasonal trough when energy drink sales are historically weaker.
The Lilac Edition combines pink grapefruit — a fresh, slightly bitter citrus — with subtle floral notes. The result is a more sophisticated drink than classic sweet Editions, reminiscent of floral lemonades or trending infused water drinks.
As a Spring Edition, Red Bull Lilac is available for a limited period — generally February to May depending on the market. Distributors who anticipate on this Edition benefit from a scarcity effect that can accelerate rotation. Order early to avoid stockouts on this limited-stock reference.
Available in France, Belgium and the UK. Quote within 24h.
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