Red Bull Fuji Apple & Ginger wholesale B2B

FlavourFuji Apple + Ginger

Caffeine80mg/25cl

ProfileSweet + spicy

TargetAdults 25-45

The Red Bull Fuji Apple & Ginger is the Edition that moves furthest from the brand's classic positioning. Where other Editions focus on sweet, accessible fruity flavours, Fuji Apple & Ginger proposes a more sophisticated combination — the sweetness of Japanese Fuji apple balanced by the warm spiciness of ginger.

Fuji Apple & Ginger: the sophisticated flavour profile

Fuji apple, a Japanese variety renowned for its crisp flesh, abundant juice and perfect sugar-acid balance, provides the sweet, fresh base. Ginger, with its warm and slightly spicy notes, creates an interesting gustatory tension. Overall less sweet in perception than other Editions — giving it an "adult" dimension the others lack.

🎯 Target: wellness adults

Ginger is associated in the consumer mind with wellbeing, health and premium products. Red Bull Fuji Apple & Ginger attracts consumers aged 25-45 interested in functional drinks but wanting the Red Bull energising effect. Perfect for fine grocery stores, food & wellness concepts and workplace vending machines.

When and how to stock it?

In workplace vending machines — active clientele that appreciates sophistication
In fine and organic grocery stores that already have a ginger-apple universe
In pharmacies and parapharmacies that carry beverages

Format available at Martigane

Red Bull Fuji Apple & Ginger 25cl — case of 24

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Available in France, Belgium and the UK. Quote within 24h.

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Also worth reading

Red Bull Fuji Apple & Ginger 25cl: the wellness Edition that surprises

Fuji Apple & Ginger: the sophisticated flavour profile

When and how to stock it?

Format available at Martigane

Order this reference from Martigane

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