Red Bull
Red Bull Dragon Fruit 25cl: the viral Edition riding the pitaya trend
Dragon Fruit / PitayaViral TikTokK-Food trend
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Pitaya became mainstream in Europe from 2018-2019 via the K-Food wave and Asian cuisine. In smoothie bowls, infused waters and natural drinks, pitaya is now a common reference in health food stores, juice bars and Asian restaurants.
Dragon fruit has a delicate taste — lightly sweet, reminiscent of pear and kiwi, with a fresh aquatic note. The Red Bull Dragon Fruit translates this profile into a fruity energy drink, less intense than Original, softer and more floral. Ideal as a first step into the Editions range for consumers unfamiliar with energy drinks.
The fuchsia pink Red Bull Dragon Fruit can is one of the most photographed in the entire Red Bull range. Food and lifestyle influencers systematically feature it in their content. Stocking this Edition means benefiting from organic social media exposure via content-creating customers.
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