Red Bull Zero & Sugar Free wholesale B2B

Caffeine80mg / 25cl

Sugar Zero0g

Calories Zero< 5 kcal

CBSExempt

Two references, one ambition: deliver Red Bull wiiings without the sugars. Red Bull Sugar Free and Red Bull Zero differ in their sweetener formula, but share the same stimulating profile as the Original. For distributors, these two references offer a double advantage: full CBS tax exemption and a favourable consumer trend that is only accelerating.

Sugar Free vs Zero: what's the difference?

Red Bull Sugar Free: The original sugar-free reference (launched 2003). Sweeteners: acesulfame K and sucralose. Slightly different taste from Original, more tart. Recognisable silver can.
Red Bull Zero: Launched 2020, formulated to taste closer to the Original. Sweeteners: acesulfame K, sucralose and stevia. Closer to Original taste than Sugar Free according to most consumer panels.

✅ B2B buyer tip

In your shelf, both versions coexist without cannibalising each other. Sugar Free attracts long-standing consumers loyal to the product since the 2000s. Zero attracts new entrants in the "no sugar" category seeking the taste closest to Original.

The CBS advantage in figures

On Red Bull Original 25cl (27g of sugars per can), the CBS tax represents approximately €0.08 to €0.12 per can. On a case of 24 cans, that is €1.92 to €2.88 of CBS. On Red Bull Sugar Free and Zero: zero CBS. On a weekly rotation of 10 cases, shifting 30% to Sugar Free or Zero represents annual savings of €300 to €400 on CBS alone — at the same or higher selling price.

Formats available at Martigane

Red Bull Sugar Free 25cl — case of 24
Red Bull Zero 25cl — case of 24

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Available in France, Belgium and the UK. Quote within 24h.

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Also worth reading

Red Bull Zero & Sugar Free 25cl: maximum margin, no-sugar trend

Sugar Free vs Zero: what's the difference?

The CBS advantage in figures

Formats available at Martigane

Order this reference from Martigane

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