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Why choose a specialised beverages wholesaler for your purchasing group
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Beverages

Why choose a specialised beverages wholesaler for your purchasing group

Managing beverage procurement for a purchasing group means juggling contradictory constraints: large volumes, short deadlines, diverse references and cost control. Choosing the right wholesaler is a strategic decision for the performance of your aisles.

Stakes for retail

The beverage aisle represents on average 8 to 12% of a supermarket's revenue. It is one of the highest-rotation aisles, with references that are restocked several times per week in large surfaces. A stockout on Coca-Cola or Red Bull immediately results in visible customer dissatisfaction.

Key figure

A stockout costs on average 4% of the category's weekly revenue. On the beverage aisle, the impact is immediately visible and difficult to recover.

Selection criteria

Delivery reliability: request 12-month service rate statistics. Catalogue breadth: a multi-brand partner simplifies order management. Documentary traceability: best-before dates, certificates of origin, systematic batch numbers. Packaging flexibility: pallet, half-pallet, mixed orders.

The single partner advantage

A single commercial contact for your entire beverage portfolio. Consolidated invoicing, negotiated price conditions on the entire volume ordered, increased responsiveness in case of supply incidents.

Martigane Advantage

Martigane centralises your beverage and food procurement. One partner, one purchase order, one delivery.

Choosing your beverages wholesaler means choosing a trusted partner for one of the most strategic categories in your aisle. Reliability, multi-brand, traceability and logistics flexibility are the four pillars of controlled procurement.

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About Institut Martigane

Institut Martigane is the professional resource centre of Martigane SAS, a B2B food distribution specialist based in Lille. Our guides are intended for wholesalers, purchasing groups and retail buyers in France, Belgium and the United Kingdom.

Our themes
→ Beverages (Coca-Cola, Red Bull...) → Confectionery (Mars, Milka, Ferrero) → Dry grocery (Rice, Oils, K-Food) → International distribution → B2B Expertise & Supply Chain
Contact Martigane

253, Boulevard de Leeds
59777 Lille — France

fabien@martigane.com www.martigane.com