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Schweppes wholesale B2B: 29 references, formats and ranging strategy
Schweppes

Schweppes wholesale B2B: the king of mixers in 29 references

June 2026 · 5 min read · By the Martigane team
World's N°1 mixerHoReCa & home29 references
Sugar content7.5–10g/100ml
Formats33cl → 1.5L
References29 SKUs
ChannelsFood service · retail · home
Schweppes is the best-known mixer brand in the world, present in bars, restaurants and homes since 1783. For a wholesaler it delivers steady year-round rotation, currently boosted by the rise of alcohol-free cocktails and home aperitifs. Martigane carries the 29 Schweppes references in the 2026 catalogue, covering every format and flavour.

Schweppes: 240 years of history and growth driven by no/low alcohol

Founded in 1783 by Jacob Schweppe in Geneva, Schweppes effectively invented the commercial carbonated drink. Now owned by The Coca-Cola Company in Europe, it is the reference point for mixers: its tonic waters, Bitter Lemon and Lemon are the standard companions to gin, whisky and pastis in bars across Europe.

What has driven sales since 2020, however, is the no and low alcohol trend. Customers increasingly order a Schweppes Tonic or Bitter Lemon as a drink in its own right, without spirits. What was a complementary market has become a primary one in food service.

📊 The five references that drive the category

Tonic Water 1L — the bar format par excellence · Bitter Lemon 1L — an aperitif staple · Mojito 1.35L — the leading home format · Citrus Mix 1.35L — a fresh, highly versatile flavour · Tonic Water 33cl can — ideal for single-serve food service

The ten flavours available at Martigane

The formats we carry

The range runs across six formats to cover every channel:

Schweppes ranging strategy in retail

For an optimised retail shelf we recommend a core assortment of six references: Tonic Water 1L, Bitter Lemon 1L, Mojito 1.35L, Citrus Mix 1.35L, Bitter Lemon 33cl can and Tonic Water 33cl can. These six cover the large majority of Schweppes sales in French retail.

In food service, priority goes to the 1L PET or the 33cl can depending on the type of venue: the 1L is the standard bar format — tonic for gin, bitter lemon for whisky — while the 33cl can suits terraces and single-serve sales.

Other Schweppes flavours available
Schweppes Indian Tonic 33cl
Schweppes Indian Tonic 33cl
Schweppes Apple 33cl
Schweppes Apple 33cl
Schweppes Lemon 33cl
Schweppes Lemon 33cl

Order these references from Martigane

Stock available in Lille — D+1 delivery France and Belgium. Commercial reply within 24h.

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Institut Martigane

B2B food wholesaler based in Lille. Beverages, confiserie, épicerie — FR · BE · UK.

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fabien@martigane.com