Fuze Tea Wholesale B2B — 5 References 50cl PET

TeaReal tea extract

References5 SKUs

Format50cl PET

TrendHealth · natural · no sugar

Fuze Tea is Coca-Cola Company's answer to the natural iced tea boom — a structural trend driven by consumers looking for less sugary alternatives to classic sodas. With five references including two sugar-free versions, Fuze Tea speaks directly to health-conscious buyers. A category worth taking seriously.

Fuze Tea: Coca-Cola betting on natural

Launched in Europe in 2017, following the success of Honest Tea in the United States, Fuze Tea is Coca-Cola's premium position in the iced tea segment. The promise is straightforward: real tea extract, less sugar than classic sodas, and natural flavours. It aligns closely with consumption trends since 2020 — naturalness, sugar reduction, authenticity.

Fuze Tea is often confused with Nestea, which left the European market in 2017, or with AriZona. Its positioning is distinct: more premium, less sweet, with real tea extract as a visible primary ingredient on the label.

🌿 The European iced tea market: double-digit growth

The European iced tea market has grown at roughly 8 to 12% a year since 2018, driven by Gen Z and millennials gradually substituting classic sodas with drinks perceived as more natural. In France, iced tea still represents under 5% of the soft drinks market, against 15 to 20% in Germany and the Netherlands — leaving considerable headroom for wholesalers who range it early.

The five Fuze Tea references at Martigane

All in 50cl PET, 12 units per case, 108 cases per pallet:

Fuze Tea Lemon — infused black tea and lemon. The entry flavour, the most classic and accessible, refreshing with a light acidity. The range best-seller in France.
Fuze Tea Peach — black tea and white peach. A soft, sweeter profile that performs strongly in summer. Second best-seller of the range.
Fuze Tea Green Tea Citrus — green tea and citrus. Lighter and more herbaceous, very much in demand in health-focused food service and coffee shops.
Fuze Tea Passion Zero — tea and passion fruit, sugar-free. The most distinctive of the Zero references, with an exotic profile that appeals to weight-conscious consumers.
Fuze Tea Peach & Rose Zero — peach and rose tea, sugar-free. A delicate floral flavour, on trend in delicatessens and premium coffee shops.

Where to position Fuze Tea in your range

Fuze Tea does not belong on the cola shelf. It sits in the tea and natural beverages segment, next to Lipton Ice Tea and chilled juices. A few placement rules:

In retail — the tea and health drinks section, or a dedicated chiller near the checkout. Avoid the cola aisle, where it reads as less competitive than Coca-Cola.
In food service — coffee shops, healthy snack outlets and world-cuisine restaurants, where customers are receptive to natural positioning.
In specialist grocery — strong potential in organic-friendly stores and nutrition retailers.
Minimum facing — two facings of Lemon, two of Peach and one of Passion Zero gives a balanced assortment without overstocking.

Other Fuze Tea formats available

Fuze Tea Peach 1.25L

Order these references from Martigane

Stock available in Lille — D+1 delivery France and Belgium. Commercial reply within 24h.

Send a request → ← All articles

Fuze Tea wholesale B2B: the premium iced tea winning over health-conscious buyers

Fuze Tea: Coca-Cola betting on natural

The five Fuze Tea references at Martigane

Where to position Fuze Tea in your range

Order these references from Martigane

Restez informé des actualités B2B

Merci !