Kinder Wholesale B2B — Bueno, Surprise, Joy, Schoko-Bons, Délice

References8+ Kinder SKUs

TargetChildren + adults

FormatsIndividual · Multipacks · Displays

DeliveryFR · BE · UK · Export

The Kinder range is one of the broadest and most coherent in the global confectionery industry. Since the launch of Kinder Chocolate in 1968, Ferrero has built an ecosystem of products around a shared promise: the best of milk chocolate, designed for and with children. For B2B distributors, the Kinder range offers a complete solution: impulse products, everyday snacks, sharing formats and seasonal references.

The Kinder range: 8 references, 8 consumption occasions

🍫 Kinder Chocolate — The brand's DNA

Launched in 1968, Kinder Chocolate is the brand's founding product. Two layers of milk chocolate encasing a creamy milk centre, in 2-bar format (21g) or 8-bar pack. Its high milk content (equivalent to 5 litres of milk per kg) is the brand's central nutritional promise. Very strong rotation in convenience stores and large retail.

🍫 Kinder Bueno — The premium adult snack

Launched in 1990, Kinder Bueno successfully broadened the brand's audience to teenagers and adults. Its crispy wafer filled with hazelnut cream enrobed in milk chocolate has become one of Europe's best-selling chocolate bars. Available in classic format (2 × 21.5g bars), Kinder Bueno White (white chocolate) and Kinder Bueno Crispy. Bueno is your most profitable adult snacking product in the Kinder range.

📊 Kinder Bueno in figures

Kinder Bueno is present in over 90 countries and generates over €500 million in annual global revenue. In France, it is the 2nd or 3rd best-selling individual chocolate bar depending on the period. Its repeat purchase rate is one of the highest in the category.

🥚 Kinder Surprise and Kinder Joy — The toy and the chocolate

Kinder Surprise: the classic chocolate egg sold in Europe. Available in standard and seasonal editions (Easter, Christmas). The 3-pack is the bestseller.
Kinder Joy: the two-compartment format (chocolate on one side, toy on the other), developed for markets where chocolate eggs containing toys are prohibited (USA, Canada). Increasingly distributed in Europe and the Middle East.

At Easter, Kinder Surprise represents the year's second peak for the entire range, after Christmas. Order in February for March deliveries.

🍬 Kinder Schoko-Bons — The sharing format

The small hazelnut cream-filled milk chocolate eggs built their success on the sharing/bulk format. Available in 125g, 200g and 400g bags, as well as display tubs (sweet shop format). Excellent footfall driver in specialist confectionery and supermarkets.

🍰 Kinder Délice and Kinder Maxi — The snack

Kinder Délice (the soft cake with milk cream filling) has become the reference after-school snack. In individual format (39g) or box of 10, it generates exceptional rotation in September-October (back to school). Kinder Maxi (large milk chocolate bar) is the most sold pocket format in grocery stores and kiosks.

📦 Formats available at Martigane

Individual units: all Kinder SKUs in standard retail formats.
Multipacks: family packs Kinder Bueno (×10, ×20), Kinder Chocolate (×8, ×16), Schoko-Bons (×200g, ×400g).
Displays: counter display units for Kinder Bueno and Schoko-Bons.
Seasonal: Easter eggs, Christmas gift boxes, limited editions on advance order.
Mixed pallet: Ferrero pallet mixing Nutella, Ferrero Rocher and Kinder to your specifications.

B2B procurement strategy for the Kinder range

Permanent stock items: Kinder Chocolate 2-bar, Kinder Bueno Classic, Kinder Schoko-Bons 200g, Kinder Délice individual, Kinder Maxi.
Seasonal items — order 6 weeks ahead: Kinder Surprise Easter format (order February), Kinder Surprise + Joy Christmas (order October).
Impulse formats at checkout: Kinder Bueno individual, Kinder Chocolate 2-bar, Kinder Maxi.

✅ Kinder for export — strong potential

The Kinder brand enjoys exceptional international recognition among English-speaking communities, European diaspora in North Africa and the Middle East. Kinder Bueno in particular is highly sought after in the Maghreb and Gulf countries. Martigane can build Ferrero export pallets (Nutella + Ferrero Rocher + Kinder) for regional importers.

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Other Ferrero products available

Kinder B2B: the complete Ferrero range for children and adults