MayTea Wholesale B2B — The Suntory iced tea inspired by homemade brewing

MayTea: the Suntory brand for "homemade-style" iced tea

Launched in 2016 by Suntory Beverage & Food France — the same group distributing Oasis, Schweppes, Pulco and Celsius on the French market — MayTea positioned itself from the start on a precise segment: a new generation of beverage inspired by homemade iced tea, combining authenticity, naturalness and lightness. A promise directly responding to growing consumer demand for beverages perceived as less industrial.

The MayTea range — three flavours, unified positioning

Unlike some competitors multiplying references, MayTea chose a tight range of three flavours:

• Mint — a refreshing, thirst-quenching profile, positioned as an alternative to traditional mint beverages.
• Raspberry — a tart fruity note fitting the red berries trend, highly demanded in the light beverages segment.
• White Peach — the range's most consensual flavour, in line with iced tea's historic codes.

This deliberately tight range choice rather than multiplying limited editions distinguishes MayTea from the permanent renewal logic seen in other beverage brands (Red Bull, Coca-Cola Creations). The brand bets on coherence and offering clarity rather than novelty effect.

Why MayTea appeals to B2B distributors

A brand backed by a powerful group

MayTea benefits from the distribution infrastructure of Suntory Beverage & Food, which also operates the Orangina, Oasis, Schweppes, Pulco and Celsius brands in France. This belonging to a multi-brand group eases grouped B2B negotiations and logistics consistency for distributors already working with other Suntory portfolio references.

A differentiating CSR positioning

Rainforest Alliance certification is an increasingly decisive commercial argument, particularly for retail and catering buyers facing growing traceability and sustainability requirements — a topic directly linked to EGAlim law obligations for public and private collective catering.

A tax-advantageous product

With its 45% reduced sugar content compared to the market average, MayTea structurally falls into the lower brackets of the French sugar tax — a concrete commercial advantage that favourably impacts final selling price compared to heavily taxed classic sodas.