Fanta Orange: the summer locomotive of your beverage aisle

Fanta Orange: 75 years of history, still number 1

Created in 1940 in Germany, Fanta is now available in over 190 countries. Fanta Orange is by far the best-selling variant, representing over 70% of global brand sales alone. In France, it is the absolute reference orange soda with a dominant market share.

The current recipe includes 2.5% concentrated orange juice, giving it a more authentic taste than generic orange sodas — justifying its premium positioning in the category.

Fanta Orange range available at Martigane

• 33cl cans — case of 24, impulse and HoReCa
• 1.5L PET — case of 6 or 8, summer family format
• 2L PET — large family economy format
• Fanta Orange Zero Sugar 33cl — CBS exempt, growing since 2022

Anticipating peaks: the rules of top buyers

• Safety stock order from April: plan +50% vs winter consumption
• Mixed pallet Coca + Fanta + Sprite available at Martigane to avoid separate orders
• Fanta Orange end-of-aisle display in June-July: systematically positive ROI