Orangina Wholesale B2B — The complete range of a French icon since 1936

Orangina: 90 years of history and the essential French soft drink icon

Born in 1936, Orangina is one of the most identity-defining beverage brands on the French market — a carbonated drink made from oranges and lemons, instantly recognisable by its small round bottle and suspended citrus pulp that requires the ritual shake before drinking. Owned by the Japanese Suntory group since 2009 (via Suntory Beverage & Food France, formerly Orangina Suntory France), the brand remains today the leading fruit beverage brand in France.

The Orangina range — from classic to recent innovations

Orangina Original — the historic product

The founding reference, available in 33cl can, glass bottle (original recipe without preservatives, preserved by pasteurisation), 1L, 1.4L and 1.5L PET formats. This is the variant carrying the brand's DNA for 90 years.

Orangina Zero — the sugar-free version

The alliance of Orangina's refreshing taste, without added sugars — a range positioned 100% pleasure to meet growing demand for lighter beverages, particularly relevant given the French sugar tax context.

Orangina Rouge (Blood Orange) — the indulgent variant

All of Orangina's originality combined with the indulgence of blood orange — a variant expanding the brand's taste territory beyond classic orange.

Expanded fruity variants

Over the years, Orangina has multiplied variants based on other fruits: mandarin, guava, strawberry, and more recently a kiwi-lime version called Bahia (named after a Brazilian state), bringing the range to over a dozen flavours. Previous editions like Geisha (peach) and Samouraï (lemon), then Bad Jack (exotic fruit) and Lady Gina (red fruit), represented up to 20% of innovation revenue for soft drinks under one year old in retail.

Orangina Miss O! — the female and light segment

A variant specifically targeting female customers, without aspartame and without added sugar, available in three flavours: orange (classic Orangina), raspberry and grapefruit. 1.5L format and small 33cl bottle for the Classic version.

Marketing positioning: an iconic, offbeat brand

Orangina built a strong, recognisable advertising identity, from the first commercial directed by Jean-Jacques Annaud in 1972 to Alain Chabat's offbeat 1994 campaigns humorously featuring the bottle "shake". Each summer, the brand also deploys a quirky limited edition that can transform its visual identity (for example, Orangina becoming "Onagrina" for a special operation).

Why Orangina is a strategic reference for B2B distributors

• Unmatched consumer awareness and loyalty — 90 years on the French market make it an essential reference every food outlet should stock, alongside Coca-Cola or Oasis.
• An expanded range covering all segments — from the historic product (Orangina Original) to lighter versions (Zero), through fruity variants and seasonal limited editions, the brand enables a complete assortment strategy under one name.
• A historically pioneering can format — Orangina being the first French brand to launch a 33cl can in 1977, the format remains extremely well recognised and performs well on shelf.
• Suntory group membership eases grouped negotiations for distributors already working with Oasis, Schweppes, Pulco, MayTea or Celsius — all distributed by Suntory Beverage & Food in France.
• Sugar-free versions offer a more favourable tax positioning given the 2026 sugar tax context, a margin argument to integrate into assortment strategy.