Ramy Juice Wholesale — Algeria's Leading Brand

Ramy Food, founded in 2009 in Algeria, has become in less than 20 years the leader of the Algerian fruit juice market. With 158,000 followers on its Facebook page and a growing presence in ethnic grocery stores across Europe, Ramy is the juice brand that your Algerian customers are actively seeking. If you do not stock it, they will find it elsewhere.

Ramy Food: from 2009 to undisputed leader in under 20 years

Ramy Food was created in 2009 with a clear ambition: to offer Algerian consumers a fruit juice of unmatched quality against then-dominant foreign brands. In less than fifteen years, the brand not only achieved this goal but established itself as Algeria's number 1 reference for fruit beverages.

The key to Ramy's success? An extraordinarily wide range, flavours adapted to local tastes, and a quality commitment that won over Algerian consumers and then the diaspora in Europe. The brand participated in Gulfood 2020 in Dubai, signalling its international ambitions well beyond the European market.

📊 Market position

Ramy juices have been referenced in Carrefour supermarkets in Marseille — proof of their ability to establish themselves in mainstream large-scale distribution and not just in community grocery stores.

The Ramy range: exceptional breadth of offer

🍊 Classic fruit juices

Orange, peach, apricot, apple, pineapple, strawberry, mango, lemon, grape. Flagship format: 1L carton and 33cl and 1L PET bottle.

🍹 Exotic blends

Tropical Cocktail (mango, passion fruit, exotic notes), Orange-Peach, multi-fruit blends. These references generate excellent customer feedback and clearly stand out from generic juices.

⚡ Ramy Energy drinks

Ramy also entered the energy drink segment with Ramy Wild Buffalo — an energy drink favourably compared to Red Bull by Franco-Algerian consumers on TikTok. One influencer declared: "I haven't had French Red Bull for 4 months, and I think this is better. A solid 10/10!"

🥛 Ramy Milk (fruity dairy drinks)

A range of fruit-based dairy drinks, very popular for children. This segment represents significant potential in family-oriented community grocery stores.

💡 Range advice

For an optimal start, reference 3 or 4 flavours: orange (essential), peach-apricot (highly demanded during Ramadan), tropical cocktail (excellent in summer), and if possible a Ramy Milk format for the children's segment. These 4 references cover 80% of purchase occasions.

Ramy seasonality: beyond Ramadan

Unlike Algerian carbonated drinks (Selecto, Hamoud) which see an ultra-concentrated Ramadan peak, Ramy juices follow a more spread-out seasonality curve:

Ramadan: main peak, +150 to 200% on 1L cartons (family Iftar format)
Summer: high demand on 33cl and 50cl PET formats
Eid al-Fitr and Eid al-Adha: significant family purchases on multipacks and large sizes
Back to school: Ramy Milk cartons for children

Ramy in mainstream retail

Ramy and Ngaous have been referenced in the "World Foods" section of a Carrefour in Marseille. This mainstream supermarket referencing confirms that Ramy has crossed the community grocery store barrier to establish itself in broader circuits.

Regulatory compliance for the French market

Martigane distributes Ramy juices with complete French INCO labelling: ingredients, nutritional values, allergens, best-before date. European regulation requires indication of fruit content (pure juice, nectar, fruit drink) and sugar levels. All our Ramy technical sheets include this information.